Corporate and Product Media and Press Relations

The Approach

Ford-Peacock succeeds in achieving high levels of editorial placement by dovetailing two requirements:

• The need for clients to obtain press coverage that supports their business objectives
• The need for editors and their readers to access high quality, well written and relevant copy.
  

To achieve this requires:

• Detailed understanding of the client, its products and services
• Knowledge of individual journalists, media titles and publishing houses
• The wisdom to provide effective counsel on campaign structure, content and timing
• The ability to communicate effectively both in writing and verbally
• Ford-Peacock writes incisive, stimulating and reader focused copy which supports our clients and advances their business proposition, without making unrealistic or unbelievable claims for them or their products and services.

We are diligent in meeting the deadlines we agree with editors.

Press and Analyst Tours

A regular feature of every media relations campaign is the press and analyst tour. Through face to face and telephone briefings, we build the client's profile with their most important journalist and analyst contacts. This is the most effective way to generate in-depth and supportive coverage.

News Distribution

News distribution is through our own constantly refined and researched channels. Our media lists are carefully controlled and closely targeted to your corporate and product objectives. The result is coverage of value.

Colour separation charges

We have an excellent track record in reducing clients' expenditure on colour separation charges while significantly increasing editorial coverage. This is achieved by developing very close relationships with magazines and by focusing on the development of very high calibre news and feature coverage.

Summary

Our media relations services include:

• strategic consultancy and counsel
  
• research and copywriting of news releases, feature articles, case studies and white papers
• ongoing content management of client web sites
• press liaison through regular contact, forward feature research, press and analyst briefings
• coverage analysis through the provision of cuttings and coverage statistics
• editorial production of company magazines and related collateral